Mercury Customs and MotoGP

Well, the new Kenny Roberts design is on track. By now he has completed the race in Jerez, Spain- hopefully with a big finish. It was a nice change of pace to make a contribution to an international platform where design has such a big effect. We put together the graphic design for Kenny Jr's bike a few weeks ago and it was definitely a conversation starter. The brash black with skull-n-crossbones look was very piratey, not intentionally designed for the Treasure Island boys, but had a nice tie-in nonetheless. We were going for something slightly counterculture, something that gave some hint of the underlying message of "not me too", in a world where everyone wants to step up and say "me too". It's all different now, we'll be trying some new things with the design and trying to step up the brashness. Next race is in Turkey and we may or may not change things at that race. Maybe some additions to the paint would help. In any case, here's a photo of the bike doing battle.